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Keyword Research Checklist

A step-by-step guide to conducting thorough keyword research for effective SEO campaigns including competitor research.

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# Keyword Research Checklist

- [ ] Identify your ideal user
- [ ] Identity their pain points
- [ ] Identity your closest competitor
- [ ] Do a keyword gap analysis
- [ ] Identify “high purchase intent” keywords
- [ ] Identity the intent of pages that currently rank for these HPIK
- [ ] Find long-tail keywords using Google search suggestions
- [ ] Find long-tail keywords from communities like Reddit’s r/SEO
- [ ] Identity low competition keywords using Ahrefs or Semrush
- [ ] Find question keywords using “AnswerThePublic”
- [ ] Create a keyword map
- [ ] Prioritize keywords by intent
- [ ] Prioritize keywords by volume
- [ ] Prioritize keywords by search difficulty
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